Imagewear

Image and corporate wear from textile rental services

Image and corporate wear can be defined as business wear, including suits, trousers, skirts, jackets, shirts, blouses and uniforms. Well-dressed employees in the public service sector convey a professional image and promote the values of their company through the uniforms they wear.

Company image is good for business

An ETSA market survey on uniforms found that 88% of customers said they would be more likely to visit a shop where staff wore uniforms, and 56% of customers said uniforms gave staff an air of credibility, inspiring customer confidence. The survey was conducted in seven European countries and comprised over 1,000 face-to-face interviews in major city centres.

By renting from a textile services company, your organisation can cut costs in difficult economic times, whilst still maintaining a professional image. Prompt delivery, collection, maintenance and repair of corporate wear by a textile services company will enable you to focus on your core business.

Corporate uniforms contribute to promoting and improving the image of your organisation. Well-dressed staff convey an easily identified sense of professionalism, while giving them an internal sense of pride and belonging.

Well-dressed staff communicate a positive message

Image and corporate wear includes uniforms worn by:

  • Nurses and nursing staff

  • Airline staff and pilots

  • Chefs, waiters and waitresses

  • Police forces and other emergency services

  • The hospitality and tourism sector, such as receptionists and tour guides.

Wearing appropriate garments is particularly important in the hospitality sector where staff are in direct contact with customers and where image is highly important.

This type of clothing is not specifically designed to protect the worker, but works instead to promote a cohesive company image, make employees easy to identify and portray a professional image.

When employees feel comfortable in their workwear, there is a greater chance that they feel good about their job. This has obvious individual and company benefits.

ETSA: Representing textile rental companies

Alsco Bardusch Cleanlease CWS Boco  DFD Elis Initial johnson Lindstrom Mewa Salesianer Miettex

To find out more about our members including suppliers, national associations and research institutes click here

ETSA: In partnership with suppliers of detergents, fabrics and machinery

Beirholm BP Carrington christeyns Ecolab HB Jensen kannegiesser Klopman lapauw Lauffenmuhle Tencate Van Moer

To find out more about our members including textile rental companies, national associations and research institutes click here

ETSA: Coordinating national textile service associations and working with research institutes

Assosistema BVT FBT GEIST Hohenstein NRV Tekstiilihuoltoliitto-ry TRSA TSA Sveriges-Tvätteriförbund VTS WFK Wirtex

To find out more about our members including textile rental companies and suppliers, click here