Salesianer Miettex GmbH & Linen2GO Claim ETSA's Best Innovative Project (2024)

 

With great pleasure, ETSA announces that Salesianer Miettex GmbH has won the 2024 Best Innovative Project Award. This prize is intended for forward-thinking companies who break new ground with remarkable technological and business breakthroughs. Salesianer's Linen2GO initiative is a prime example of these attributes. With the goal of democratizing linen renting for a larger audience, Salesianer Miettex GmbH, represented by CEO Victor Ioane and Managing Partner Thomas Krautschneider, has launched Linen2GO, a revolutionary textile rental business. Linen2GO is a tribute to the company's commitment to innovation and excellence, having invested over EUR 250,000 and having 10 dedicated employees. This project was remarkably completed without the need for outside funding, demonstrating Salesianer's ingenuity and tenacity.

By providing high-quality linens to individuals and small companies without the burden of long-term commitments, Linen2GO transforms the conventional linen leasing paradigm. This adaptability answers the market's rising need for convenient and eco-friendly textile solutions, especially in the hospitality industry. Because of the project's innovative design, short-term rentals are possible, which appeals to a wide range of clients, including small hotels, guesthouses, and even individual customers searching for fine linen for special events or transient need. Linen2GO's marketing approach was extensive and multifaceted. Salesianer employed several marketing channels such as their own website, social media accounts, direct mail, Google and Facebook advertisements, and partnerships with travel associations. They ensured significant visibility and participation by extending their reach through press conferences, press releases, and truck branding. These initiatives not only demonstrated Linen2GO's inventiveness but also reaffirmed the company's focus on the needs of its clients.

Linen2Go"My vote goes to Salesianer because their solution could open the rental/laundry business further towards the consumer market, which could be a game-changer in the longer term and enable all sorts of circularity and service innovations to build on top," said Lutz Walter, Secretary General of the European Technology Platform for the Future of Textiles and Clothing (ETP), in praise of the project. This endorsement demonstrates the huge potential of Linen2GO to alter the textile rental market, boosting sustainability and driving similar ideas across the sector. In a number of crucial areas of innovation, Linen2GO distinguished out. The project's architecture and business plan break from the status quo by offering flexible, no-contract leasing possibilities. This is in line with what today's consumers want—on-demand services—and will increase customer happiness and engagement. Furthermore, operations have been streamlined to ensure efficiency and dependability through the integration of cutting-edge technical processes in customer service and logistics.


Linen2GO has an influence that goes beyond only short-term financial gains. The project has the potential to transform industry standards and practices by catering to an underserved market niche, hence advancing sustainability and operational efficiency. Salesianer Miettex GmbH is a leader in the textile services sector because of their dedication to developing cutting-edge business strategies and technological innovations. ETSA is aware of the significant influence these developments have on the industry as a whole. Projects that completely rethink a business's core business practices, marketing approaches, or industry norms are honored with the Best Innovative Project Award. This innovative mentality is best demonstrated by Linen2GO, which provides a thorough explanation of its ground-breaking procedures and important results. The project's success serves as a reminder of how crucial creativity, adaptation, and forward-thinking are in the quickly changing market of today.


The success of Salesianer Miettex GmbH's Linen2GO project establishes a high bar for others to meet. The project's success story demonstrates the transforming power of creativity and dedication, inspiring the entire industry. While we commemorate this incredible accomplishment, ETSA is excited to see how Linen2GO will continue to impact and motivate developments in the textile services industry going forward.

For more information about Linen2GO and to explore the innovative aspects of this award-winning project, visit the Linen2GO website. The success of Salesianer Miettex GmbH and their groundbreaking Linen2GO project exemplifies the values and vision that the ETSA Awards aim to celebrate and promote.

 

ETSA: Representing textile rental companies

Alsco Bardusch CWS textilia Elis Initial johnson Lindstrom Mewa Salesianer

To find out more about our members including suppliers, national associations and research institutes click here

ETSA: In partnership with suppliers of detergents, fabrics and machinery

Alsico Bierbaum  Carrington Chainge christeyns Cibutex Ecolab HB Jensen kannegiesser Klopman kreusslerMilliken 2021 Tencate Van Moer

To find out more about our members including textile rental companies, national associations and research institutes click here

ETSA: Coordinating national textile service associations and working with research institutes

Apac Assosistema BVT DTV FBT FTN GEIST  Tekstiilihuoltoliitto-ry TRSA TSA Sveriges-Tvätteriförbund VTS WFK

To find out more about our members including textile rental companies and suppliers, click here